“We are all connected and once we come to know this, we will be unstoppable, together we can achieve greatness!”

In the year 2020, the world saw massive hardship, loss & heartbreak. But it also saw excitement, growth & success. 

Key Instincts experienced major growth in the expansion of the team internally & inter-provincially. 

With the addition of 4 new members to the Key Instincts team, comes 3 brand new departments, complete with specialized education for your business.

Meet your Key Instincts Team: 

Pamela Morgan,
Founder | CEO

Pamela Morgan has loved calling Okotoks home for over 24 years. Hiking, photography and cycling the Okotoks pathways are where you’ll find her in her off hours. Born and raised in Alberta, Pamela is proud of her rural roots and her ability to “wear spurs in the boardroom”. Taking her 30+ years of executive business experience and her down to earth “we are better together” attitude, Pamela founded Key Instincts, a multi-dimensional, value-heavy Human Resources firm based in her hometown.


Pamela continues to support entrepreneurs throughout Alberta in a multitude of faucets, from people and culture to business coaching and strategies. A strong and engaging facilitator, it is guaranteed she will have your full participation in her workshops and seminars.

People are Pamela’s passion, so it’s no surprise it doesn’t stop at supporting entrepreneurs. Pamela is the founder of Baby it’s Cold outside a non- profit charity that focuses on offering a hand up to vulnerable citizens throughout Alberta. Additionally, in 2021, Pamela founded the HeadStrong program, an initiative to provide mental health supports and resources to entrepreneurs in southern Alberta.

In addition to serving the Foothills community through business and charity, it became a natural progression in Pamela’s mandate of community, communication and collaboration, taking on the role of President of the Okotoks Business Association which has supported her role as a key stakeholder in the Okotoks Entrepreneurial Ecosystem. These measurable steps allowed for her to confidently sit as a director on the board of the Okotoks Chamber of Commerce, with the sole intention of adding value, competency and a Chamber member’s perspective.


“We are all connected and once we come to know this, we will be unstoppable, together we can achieve greatness!”.

Community Impact:

How we give back to our community reflects where passion lies.  

Baby It's Cold Outside


People are my passion, when we do not have the basics, it's hard for us to move forward. As the founder of Baby it’s Cold outside a non- profit charity that focuses on offering a hand up to vulnerable citizens throughout Alberta. BCO’s current initiative is focusing on transitional housing within the foothills area within the next 10 years.

Okotoks Business Association


Developing business owners in all aspects of their journey. The Okotoks Business Association provides networking opportunities, leadership from professionals and educational workshops lead by leaders in various aspects of their businesses.

This is non-profit organization designed to support local business initiatives.

Tom Barker,
Diversity | Education

Born and raised in the industrial centre of the U.K, Tom is no stranger to the diverse workforce. 

Spending his time as a professional photographer & graphic designer, Tom is creative, fun and has an infectious personality, sprinkled in with some realism. 

After a successful tenure in people management, and at only 26 years old, Tom comes to K.I with a multitude of knowledge on what it means to be a diverse employer, as well as to be a diverse employee. 

Often referred to a "empowerment boss", Tom fosters a safe and open environment for real, active conversation to create a truly diverse environment. 

As a current sitting member on the Country Music Alberta Awards Committee, Director on both the Okotoks Film Festival Board Of Directors & the Okotoks Pride Board, Tom prioritizes community involvement throughout his career and will continue to work with local organizations & charities to ensure diversity and inclusion across the workforce. 

Tom can usually be found out on his bike through the summer, on the ski hills in the winter and most definitely locked in an escape room year round. 

Krystal Oleson,
HR Continuous Improvement Specialist 

Krystal Oleson resides in the East Kootenays with her family and pets. Nature walks with the dogs, deep meaningful conversations and travel give her joy.  Krystal is passionate about change, truth, caring and insight. Her numerous diplomas and certifications have informed her work, life and living.  Krystal facilitates from the heart and brings with her more than 18 years experience in Facilitation and Training as well as 30 years in business, administration and bookkeeping from corporate up to entrepreneurial work.


Krystal brings an extensive repertoire of education and experience to Human Resources including Payroll, CRA requirements, interviewing, team building and onboarding.  Krystal is your expert in these fields. She is also currently working towards her CPHR and Human Resources Management Diploma through Simon Fraser University and is achieving high grades in her courses.


In Addition, as a Certified Facilitator, Krystal brings LEGO® SERIOUS PLAY® method and materials to the boardroom to help adult teams, companies, and groups to have serious conversations about strategy and team building while adding the element of fun.  Organizations who have used this method have found these processes to be powerful game changers.


Krystal is a sensitive healer who is equipped with knowledge and experience in attachment, brain development, trauma, autism, learning disabilities and relationships.  These key areas are important aspects of all of us as we navigate our way through our jobs and life, within teams or leading teams.  The more we understand our team-mates, the more functional our teams will be and the more successful our companies will be. 

Tamara Boivin,
Health & Wellness Creative Director

For over 11 years, Tamara Boivin has prioritized making a difference. Though a passion of health and wellness, teaching customized fitness classes and programs and focusing on health in every aspect, Tamara operates with the full understanding that we all have our own stories of what motivates us, drives us and inspires us.  Using her own journey, Tamara brings suggestions, ideas, tools, network of health providers and support in areas of Health for the full Body, Mind and Soul experience to every situation.


Being a service provider to a multitude of different people, Tamara continually shows adaptability during the COVID-19 pandemic, pivoting strategies to still bring a integral part of health and wellness to her clients. She currently enjoys teaching Zumba (dance fitness), Kundalini Yoga (Yoga of Awareness), Strength Training, and Pound (Drum fitness) classes both Virtual and in person. 


Tamara resides in Okotoks with her 2 boys, 2 cats and husband, Brent.

Samantha Shandera,
HR Admin Assistant

Samantha is one of those people who just lights up a room as soon as she walks into it. 

From Airdrie, AB, Sam grew up playing hockey throughout her teenage years, and has since hung up her sticks in exchange for corporate culture. 

Currently completing her Human Resources Diploma at Mount Royal University, Sam comes to K.I with a brand new set of eyes, making sure everything stays up to Key Instincts' standards. 

Currently residing with her family, Sam enjoys reading & team sports to fill up her spare time.